<p>This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.</p>

International Business

Donald Ball

Business & Money

McGraw-Hill/Higher Education

<p>International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.</p>

International Business: The Challenge of Global Competition with PowerWeb, CD, and CESIM

Michael Geringer

Wendell McCulloch

Paul Frantz

Michael Minor

International

McGraw/Hill/Irwin

International Business: The Challenge of Global Competition 10th Edition

The McGraw.Hill Companies

Country Living

Xlibris

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Books by Donald Ball