<p>For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Using a hands-on approach in which students learn to develop a complete IMC program, this text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - NEW - 200 new advertisements. - Provides students with timely, fresh examples of various advertising and promotional tactics. - NEW - More examples of IMC plans added to IMC Plan Pro CD-Rom. - Enables students to see multiple ways of developing an IMC Plan. - NEW - IMC for the Small Business Entrepreneur chapter added. - Provides students with specific promotional tools and guidelines that address how a small business using a limited budget can reach potential customers. - NEW - Reorganized and revised for better flow - - Provides students with Information presented in a more accessible order so that it is easier for them to absorb it. - NEW - Customer Relationship Management (CRM) Information added. - Provides students with more information on how the concept of CRM is being used by businesses. - NEW - New approach to integrating ethics into IMC programs - - Provides students with an effective approach to integrating regulations and ethics into IMC programs. - NEW - Increased branding focus - - Provides students with a clearer picture of branding and its issues. - NEW - New opening vignettes - - Provides students with fresh examples that they are familiar with so that they can better understand the concepts presented. - NEW - "Building Your IMC Campaign" exercises introduced in opening vignette.</p>

Integrated Advertising, Promotion, and Marketing Communications, Second Edition

Business & Money

Donald Baack

Marketing & Sales

Prentice Hall College Div.

Instructor's Manual with Video Guide, Integrated Advertising Promotion, and Marketing Communitations, third edition

KENNETH E. CLOW

Pearson\Prentice Hall

Instructor Review Copy for Integrated Advertising, Promotion, and Marketing Communication, Looseleaf

Pearson/Education

<p>Book by Kenneth E. Clow, Donald Baack</p>

Integrated Advertising, Promotion, and Marketing Communications

Pearson/Custom Publishing

International Marketing

Eric G. Harris

Daniel W. Baack

Sage Publications

Barbara Czarnecka

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Books by Donald Baack