Human Information Processing: Introduction to Psychology

Health, Fitness & Dieting

Donald A. Norman

Peter H. Lindsay

Psychology & Counseling

Academic Press Inc.,U.S.

<p>In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.</p>

Things That Make Us Smart (William Patrick Book)

Basic Books

The Design of Everyday Things

The MIT Press

Arts & Photography

History & Criticism

Business & Money

Management & Leadership

<p><div><b>Why attractive things work better and other crucial insights into human-centered design</b></div> <div><br /></div> <div>Emotions are inseparable from how we humans think, choose, and act. In <i>Emotional Design,</i> cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In <i>The Design of Everyday Things,</i> Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.<br /> <br /></div></p>

Emotional Design: Why We Love (or Hate) Everyday Things

<p>First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.</p>

The Design of Everyday Things: Psychologie und Design der alltäglichen Dinge

Memory & Attention

Self-Help

Memory Improvement

John Wiley&Sons

<p>Human information processing. Memory. Attention.</p>

Memory and Attention: An Introduction to Human Information Processing (Series in Psychology)

John Wiley&Sons, Inc.

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Books by Donald A. Norman