The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
 Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

Design Thinking for Strategy (Management for Professionals)

Business & Money

Diderich

Finance

Springer

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Books by Diderich

See the best price to sell, buy, or rent books by Diderich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Design Thinking for Strategy (Management for Professionals)