In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Digital Play: The Interaction of Technology, Culture, and Marketing

Science & Math

Dyer-Witheford, Nick

de Peuter, Greig

Kline, Stephen

Technology

McGill-Queen's University Press

Games of Empire: Global Capitalism and Video Games (Volume 29) (Electronic Mediations)

In the first decade of the twenty-first century, video games are an integral part of global media culture, rivaling Hollywood in revenue and influence. No longer confined to a subculture of adolescent males, video games today are played by adults around the world. At the same time, video games have become major sites of corporate exploitation and military recruitment.
In Games of Empire, Nick Dyer-Witheford and Greig de Peuter offer a radical political critique of such video games and virtual environments as Second Life, World of Warcraft, and Grand Theft Auto, analyzing them as the exemplary media of Empire, the twenty-first-century hypercapitalist complex theorized by Michael Hardt and Antonio Negri. The authors trace the ascent of virtual gaming, assess its impact on creators and players alike, and delineate the relationships between games and reality, body and avatar, screen and street.
Games of Empire forcefully connects video games to real-world concerns about globalization, militarism, and exploitation, from the horrors of African mines and Indian e-waste sites that underlie the entire industry, the role of labor in commercial game development, and the synergy between military simulation software and the battlefields of Iraq and Afghanistan exemplified by Full Spectrum Warrior to the substantial virtual economies surrounding World of Warcraft, the urban neoliberalism made playable in Grand Theft Auto, and the emergence of an alternative game culture through activist games and open-source game development.
Rejecting both moral panic and glib enthusiasm, Games of Empire demonstrates how virtual games crystallize the cultural, political, and economic forces of global capital, while also providing a means of resisting them.

Politics & Social Sciences

Social Sciences

Univ. of Minnesota Press

Computers & Technology

Games & Strategy Guides

New Media Unions: Organizing Digital Journalists (Disruptions)

Cohen, Nicole S.

Routledge

Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States. Through in-depth interviews with journalists and organizers, New Media Unionsmaps the process of labor organizing, foregrounding journalists' voices and documenting a historic and ongoing moment in the digital media industry. Cohen and de Peuter examine what motivates union drives, then follow journalists through the making of a union from scratch. They explore how journalists strategically self-organize, apply their communication skills to alternative ends, generate affective bonds of solidarity, and build power to confront anti-union campaigns and bargain first contracts, winning significant gains and drafting a new labor code for journalism in a digital age. This book demonstrates that if journalism is to have a future, it must be organized. New Media Unionsprovides a counter-perspective on an industry in flux, whose protagonists--young journalists facing precarious futures--are using collective organizing to articulate a bottom-up vision for journalism's future. This is a valuable resource for academics and researchers interested in political economy, journalism studies, and labor studies. Book website: www.newmediaunions.com

New Media Unions (Disruptions)

Business & Money

Economics

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