This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

The Marketing Environment

Dawson, John A.

Business & Money

PALGRAVE~MACMILLAN

Teach Yourself Geography

Science & Math

Earth Sciences

Hodder & Stoughton Educational Division

Computer Programming for Geographers

Unwin, David John

Computers & Technology

Longman Sc & Tech

Shopping Centers: A Bibliography (Cpl Bibliography)

Reference

CPL Bibliographies

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

<p>This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. </p>

Marketing & Sales

Routledge

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Books by Dawson, John A.