Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

Apparel Merchandising: The Line Starts Here

Jeremy A. Rosenau

David L. Wilson

Fairchild Books & Visuals

<p>Art: Not just for museums anymore. See how you can create beautiful things for your life and experience whole new worlds opening up for you.</p>

Open Your Heart with Art: Mastering Life Through Love of Everyday Creativity

Arts & Photography

DreamTime Publishing, Inc.

See the best price to sell, buy, or rent books by David L. Wilson. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by David L. Wilson

See the best price to sell, buy, or rent books by David L. Wilson. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Apparel Merchandising: The Line Starts Here

Open Your Heart with Art: Mastering Life Through Love of Everyday Creativity