Contemporary Marketing (Saunders Golden Sunburst Series)

Business & Money

Louis E. Boone

DAvid L. Kurtz

Management & Leadership

Dryden Press

Contemporary Marketing

Harcourt Brace College Publishers

<p>USED Cover and edges show usage/storage wear; Pages are in good condition, clean, crisp, intact, w/minimal highlighting.</p>

Contemporary Business

<p>The ninth edition of "Contemporary Business" embraces new technology, integrating it into every aspect of the text. The book has an underlying entrepreneurial theme, encouraging students to look at issues from a business owner's perspective</p>

Contemporary Business (The Dryden Press Series in Management)

BOONE

Boone and Kurtz's Contemporary Business continues to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 10th Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the Boone and Kurtz Web site complements the textbook with additional resources. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

Contemporary Business 2000 (The Dryden Press series in management)

Dryden Pr

Contemporary Marketing: Web-Enhanced

Marketing & Sales

Thomson Learning

Study Guide to Accompany Contemporary Business 10th Edition

David Kurtz Louis E Boone

Reference

Harcourt

Foundations of Marketing

M. Dale Beckman

Dryden

Professional selling

Business Publications

Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

South-Western College Pub.

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Books by DAvid L. Kurtz