Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Barack Obama's Social Media Lessons for Business

Computers & Technology

Bullock, Dr David

David Bullock

Brent, Leary

Leary, Brent

Internet & Social Media

White Bullock Group, Inc

<p>In 1891, just weeks after the last Whitechapel murder, detective William Race began to wonder whether Thomas Cutbush, a man he had arrested for savage knife attacks on two girls, was Jack the Ripper. Frustrated by his superiors' lack of interest in this lead, Race enlisted the help of the press, who collected compelling eyewitness testimony. David Bullock uses long-hidden records to explore this evidence and to describe the huge journalistic investigation which ensued.</p>

The Man Who Would Be Jack

Biographies & Memoirs

True Crime

Robson Press

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Books by David Bullock