Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. 
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book <ul>
<li>Understand the criteria that influence search engine rankings</li> <li> Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET </li> <li> Use HTTP Headers to properly indicate the status of web documents </li> <li> Create optimized content and cope with duplicate content effectively </li> <li> Avoid being the victim of black hat SEO techniques </li> <li> Understand and implement geo-targeting and cloaking </li> <li> Use site maps effectively—for users as well as search engines </li> <li> SEO enhancements that can easily be applied to an existing web site </li> <li> Build a search engine–friendly e-commerce catalog </li> </ul>
Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO

Computers & Technology

Darie,Cristian

Sirovich, Jaimie

Web Development & Design

Wrox

With the latest incarnations of ASP.NET 3.5 and SQL Server 2008, programming dynamic data-driven web sites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need - Visual Web Developer and SQL Server 2008 Express Edition - are free. In Beginning ASP.NET E-Commerce in C#: From Novice to Professional, you'll learn how to best use the free development tools offered by Microsoft to build an online product catalog. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible web sites efficiently and rapidly with ASP.NET 3.5. Build a complete site, including a shopping cart, checkout, product searching, product recommendations, control panel, customer accounts, order processing, and much, much more. Explore new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book, with each feature you add to the web site. Learn to handle payments by integrating PayPal and DataCash into your site. What you'll learn Use Microsoft's Express products to build an online product catalog. Add payment processing with PayPal and DataCash. Expand your site's product listing through web services. Implement an order pipeline. Take advantage of SEO techniques to publicize your site. Who is this book for Developers wanting to build professional e-commerce sites using the latest .NET technologies. About the Apress Beginning Series The Beginning series from Apress is the right choice to get the information you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional". You'll start your journey by seeing what you need to know - but without

Beginning ASP.NET E-Commerce in C#: From Novice to Professional (Expert's Voice in .NET)

Apress

This guide combines the proven tutorial approach to teaching SQL with a collection of major SQL statements with example code for five major database systems: SQL Server, Oracle, DB2, MySQL and Access.

The Programmer's Guide to SQL

Watson, Karli

Programming

This book definitively shows how to get a commerce-empowered site up and running quickly and easily with very few enterprise-level tools. The search chapter is a must-read, and you'll learn much from a structured, methodic approach to ASP.NET development./a /blockquote p id=quoteAuthor - Jason Salas, Microsoft MVP, ASP. My overwhelming impression is that (the) book is user-friendly, very well designed, and a joy to use. Top regards to Darie and Watson for their admirable efforts./a /blockquote p id=quoteAuthor - Charles Abboud, MCSD.net /div Field experts Cristian Darie and Karli Watson will teach you to build e-commerce websites using ASP.NET technology. The authors walk you comfortably through the process-from design to deployment-and illustrate a complete e-commerce programming solution. You will learn to make use of third-party shopping-cart and payment facilities (especially suitable for small e-commerce operations) Further into the book, you will learn to supplement your site with greater functionality, eventually crafting a complete online shopping and order processing system. This book teaches by example and features real-world code. Also included are updates for Visual Studio .NET 2003, and .NET 1.1. Upon reading this book, you will be able to quickly design and run a fully functioning online store. Further, you'll learn techniques to maintain flexibility in your site's design, so it can grow right along with your business.

Beginning ASP.NET 1.1 E-Commerce: From Novice to Professional

The first book to show readers how to create a complete e-commerce driven website using two of the most popular open source technologies, PHP and PostgreSQL Adapted from the strong selling Beginning PHP 5 and MySQL E-Commerce, this book is based on a proven and popular instructional model. PostgreSQL, long the second most popular open source database in the world, has seen a significant resurgence in interest throughout 2005 due to software enhancements and considerable capital injections. It stands to reason already strong interest in this database will continue to grow for the foreseeable future.

Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional (Beginning, from Novice to Professional)

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition is an update to the popular book showing readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database. In addition to guiding readers through the creation of a complete, working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions: for instance readers are shown how to accept payments from both PayPal and credit cards. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition

Balanescu, Emilian

Computer Science

A practical tutorial to using Microsoft AJAX to enhance the user experience of your ASP.NET web applications covering the most up to date versions of the AJAX tools. This book has been written for ASP.NET developers entering the world of the ASP.NET AJAX Framework, and for existing ASP.NET AJAX developers looking for a more detailed tutorial on the client-side of the framework: the Microsoft AJAX Library.

Microsoft Ajax Library Essentials

Brinzarea,Bogdan

Packt Pub Ltd

In Detail Este libro te ayudará a comprender cómo funciona AJAX y cómo se integra las tecnologías necesarias para hacerlo funcionar. Tras presentar las nociones básicas, el libro te invita a aprender con ejemplos reales que cubren una amplia variedad de tareas que te serán de gran utilidad en el desarrollo de tus aplicaciones: Validación de formularios desde el servidor Desarrollo de una herramienta de chat online Sugerir y autocompletar en cajas de texto Gráficas en tiempo real utilizando SVG Acceso a una base de datos mediante tablas editables y configurables Construcción de un agregador RSS Desarrollo de una aplicación de gestión de listas con soporte para arrastrar y soltar utilizando JavaScript y el toolkit script.aculo.us La traducción al castellano de este libro supone una referencia acerca de las tecnologías más demandadas del momento en el desarrollo web donde, hasta ahora, apenas existía documentación rigurosa en nuestro idioma.  Who this book is written for? Este libro está destinado a principiantes y a programadores de nivel intermedio, donde unos conocimientos mínimos de PHP, XML, JavaScript y MySQL siempre son bienvenidos. Sin embargo, el conjunto de temas y casos prácticos incluido será de gran ayuda al desarrollador web de cualquier nivel.

AJAX y PHP: Construyendo Aplicaciones Web Interactivas [Espanol] (Spanish Edition)

Chereches-Tosa, Filip

Partendo da una conoscenza di base di PHP, XML, JavaScript e MySQL, questo libro vi aiuterà a comprendere il funzionamento delle funzionalità principali di AJAX e come le sue componenti lavorano insieme. Dopo aver affrontato i fondamenti, il libro vi guiderà attraverso numerosi casi di studio reali che affrontano delle problematiche che potreste incontrare nuovamente nelle vostre applicazioni: . Validazione di form lato server . Collaborazione tramite chat online . Una soluzione per il suggerimento del testo mentre si digita . Grafici in tempo reale usando SVG . Una griglia di dati personalizzabile, modificabile e basata su database . Un aggregatore RSS . Lista ordinabile gestita sul server e con supporto al drag-and-drop grazie al toolkit JavaScript script.aculo.us Le Appendici B e C vi guideranno nell'uso di potenti strumenti per il debugging, l'ottimizzazione ed il profiling del vostro codice e di XPath e XSLT.

Ajax E Php: Sviluppare Applicazioni Web Dinamiche

This book is a step-by-step, example-driven AJAX tutorial, featuring complete case studies. Each chapter contains a friendly mix of theory and practice, so that your journey through the book will be pleasant, yet efficient. You’ll be coding your first AJAX application at the end of the first chapter, and with each new chapter you’ll develop increasingly complex AJAX applications featuring advanced techniques and coding patterns.AJAX and PHP: Building Modern Web Applications, 2nd Edition, is written for PHP developers who: Want to learn how to use PHP, JavaScript, MySQL and jQuery to implement Web 2.0 applications, Are looking for a step-by-step, example-driven AJAX tutorial, Want to learn advanced AJAX coding patterns and techniques and be able to assess the security and SEO implications of their code

AJAX and PHP: Building Modern Web Applications : Build User-Friendly Web 2.0 Applications with JavaScript and PHP

Brinzarea-iamandi, Bogdan

Hendrix, Audra

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