Moore Than a Legend

Daniels, Phil

Biographies & Memoirs

Boleyn Books

<p>In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace.\nMarketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Brad Benbow and Phil Daniels now present a new, illuminating set of data for businesses and brands to consider: spiritugraphics.\nDoes a person’s faith affect what they buy and don’t buy? Where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed in a national behavioral study executed by America’s Research Group.\nThe findings from this research resulted in Spiritugraphics—a book that unlocks ten key data points your brand should pay close attention to in order to reach the 38 million faith-centric households in the U.S. that make up this deeply connected, highly engaged consumer segment.\nIn Benbow and Daniels’ groundbreaking work, you’ll discover a refreshing and actionable marketing framework that captures keen insights like:<br />
How much does “Made in America” affect shoppers of faith?\nIn spite of current culture change, political correctness, and consequences of expressing diverse thought, 42.4% of female Christians in the US say that “American-made” is very important.\nDoes “holiday” vs. “Christmas” really matter to people of faith?\nAccording to research, 60% stated that any retailer promoting “Christmas” rather than “Holiday” (or other references) had a significant advantage with them compared to their competitors.<br />
With 60+ years of combined experience, Benbow and Daniels have already harnessed the power of spiritugraphics to start businesses, build national brand strategies, and advise some of the fastest-growing companies in the U.S. Now they’re helping other businesses engage their consumers in a truly meaningful way.\nWhether you’re an agency executive, business owner, or you’re simply interested in consumer behavior, Spiritugraphics will awaken you to a significant and untapped customer segment hidden in plain sight.</p>

Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand

Business & Money

Benbow, Brad

Marketing & Sales

Worth

From his first notable role as a teenage actor alongside Ray Winstone in the cult film Scum, via the central character of Jimmy the mod in the mighty Quadrophenia, to the voice of Blur's Parklife, Phil Daniels has built a solid reputation as one of Britain's most talented and well-respected character actors. A graduate of the Anna Scher Theatre in the 1970s, Daniels has always stayed true to his working class roots, lending his roles a much-admired authenticity and integrity. With his distinctive voice, cheeky mistrust of authority figures and wicked sense of humour, Daniels remains a driven individualist committed to his craft. Daniels' career covers a period that has seen unprecedented change in UK society, and Class Actor, his first ever autobiography, reads like a provocative popular culture history of the past 30 years. It charts his 1960s childhood in a rundown part of London's King's X, his passion for Chelsea FC, his coming of age during punk rock, his anger and disaffection throughout the Thatcher years - perfectly realised in highly acclaimed pieces such as Mike Leigh's Meantime- through to his role as Kevin Wicks in EastEnders and his place in Britpop's hall of fame. Class Actoris a lively and entertaining insight into the passions of a unique artist who remains driven to tell 'ordinary' people's lives through drama.

Phil Daniels - Class Actor

Arts & Literature

Simon Schuster(uk)

See the best price to sell, buy, or rent books by Daniels, Phil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Daniels, Phil