In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

Digital Branding

Daniel Rowles

Kogan Page, Limited

See the best price to sell, buy, or rent books by Daniel Rowles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Daniel Rowles

See the best price to sell, buy, or rent books by Daniel Rowles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Digital Branding