So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? 
The world of advertising can seem like a daunting place―but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: <ul>
<li>Identify and reach your target audience</li> <li>Define and position your message</li> <li>Get the most bang for your buck</li> <li>Produce great ads for every medium</li> <li>Buy the different media</li> <li>Create buzz and use publicity</li> <li>Research and evaluate your competition</li> </ul>
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising―from online and print to TV, radio, and outdoor formats―to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Advertising For Dummies

Business & Money

Dahl, Gary

Marketing & Sales

For Dummies

For small businesses, effective advertising can mean the difference between fortune and failure. But if you’re going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can’t afford a big advertising firm you may have to write your own advertising copy. But could you? Don’t worry, because with Advertising For Dummies, you will! 
If you need help figuring out which advertising media offers you the most exposure or determining how much you can realistically spend on your advertising budget, then look no further. If you want shortcuts, insights, techniques, and money-saving facts that will get you the most bang for your advertising buck, then this is the book for you. It’s a guide to advertising for the rest of us — people for whom an advertising budget represents an important percentage of gross income and, therefore, must be spent very wisely. Inside you’ll find out how to: <ul>
<li>Devise a realistic advertising budget</li> <li>Define and position your message</li> <li>Create TV, radio, billboard, and Internet advertising</li> <li>Use “ad-speak” effectively</li> </ul>
This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more: <ul>
<li>When and how to hire an ad agency</li> <li>Why people choose one product over another</li> <li>Creating brochures and direct mail pieces</li> <li>Designing an effective, inviting Web site</li> <li>Sticking to a budget</li> <li>The difference between PR and publicity</li> <li>Ten secrets to writing memorable ads</li> </ul> Sometimes if you want something done right you have to do it yourself. Advertising For Dummies presents the tips and tricks that advertising professionals use every day to get their message across. Now, you can use those same strategies and tactics to get the word out about your small business — and watch the money roll in!

This collection of 15 accordion arrangements of tunes by Clifton Chenier (1925-1987) clearly demonstrates why he is known as the undisputed King of Zydeco music. Written for the piano accordion as opposed to the Cajun button accordion, all of the selections in this book are transcribed from Chenier's 1965-1987 recordings on Arhoolie Records. The featured tunes are: "Ain't No Need of Cryin'" "Tu le Ton Son Ton," "I'm Coming Home," "Jole Blonde," "Calinda," "Louisiana Two-Step," "Ay, Ai, Ai," "Louisiana Blues," "Black Gal," "Big Momou,"""I'm on the Wonder," "Zydeco Cha Cha," "I'm a Hog for You," "Zydeco et Pas Sale," and "Black Snake Blues." Dix Bruce con- tributes a fine essay on the colorful life of Clifton Chenier. A delightful companion CD recording is available in the spirit of Chenier's signature cry- "Laissez les bon ton roulet!" (Let the good times role!) *** Note: 10 songs out of 15 are on the cd, 96616CD Clifton Chenier "60 Minutes with the King of Zydeco." The other 5 songs are transcribed from other Arhooolie CDs by Clifton Chenier.

Mel Bay Clifton Chenier: King of Zydeco

Arts & Photography

Chenier, Clifton

Music

Mel Bay Publications,Inc.

This book represents breakthrough arranging for Cajun accordion styles and can be performed on both piano and diatonic button accordions. The grade level is intermediate and follows the original 15 Louisiana Cajun Classics recording from Arhoolie accurately with added variations and fiddle solos. If you want to learn Cajun stylings or start your own Cajun band, this is the book you need

15 Louisiana Cajun Classics for Piano Accordion

Mel Bay Publications, Inc. in conjunction with Arhoolie Productions, Inc. presents this sampler collection of 15 hits by early Tejano artists for diatonic or piano accordion.

Tex-Mex Conjunto Classics for Accordion

This book contains many arias as well as traditional favorites that have never been arranged for accordion, utilizing all of its superb orchestral capabilities. Some of the world's greatest composers and singers have expressed themselves in this sublime musical language. The contents include arias such as Nessun Dorma, Quando men vo, and O mio babbino caro, to name a few.

Mel Bay Italian Songs & Arias for Accordion

This collection of 15 accordion arrangements of tunes by Clifton Chenier (1925-1987) clearly demonstrates why he is known as the undisputed King of Zydeco music. Written for the piano accordion as opposed to the Cajun button accordion, all of the selections in this book are transcribed from Chenier's 1965-1987 recordings on Arhoolie Records. Dix Bruce contributes a fine essay on the colorful life of Clifton Chenier. A delightful companion CD recording is included in the spirit of Chenier's signature cry- "Laissez les bon ton roulet!" (Let the good times role!) The 15 selections on the companion CD, drawn from Clifton Chenier's various Arhoolie releases, constitute his most popular recordings from 1965 to 1987, when he reigned supreme as the King of Louisiana Zydeco music. Note that 10 of the 15 songs on the CD are transcribed in the accompanying book.

Mel Bay Chenier, Clifton: King of Zydeco (Book/CD Set)

Mel Bay Pubns

This book has been designed to develop the professional or recreational accordionist further toward advanced musicianship. Why do we practice scales? The great jazz accordionist, Art Van Damme, when asked what he practiced, replied, "Only the fundamentals!" The fundamental classical and jazz scales with explanations are presented here in a clear, concise format. For best results use this book with or after the Chord Melody Method for Accordion.

Master Accordion Scale Book With Jazz Scale Studies

Within this edition you will find original arrangements of the best-loved Christmas songs, spanning four centuries of musical development. From the traditional old English lyrics of God Rest Ye Merry Gentlemen which dates back to the 15th century, to the ever-beloved Jingle Bells of the 19thcentury...everyone's traditional favorites are contained in this special volume for accordion. Enjoy perfoming and sharing these impressive-sounding new arrangements with your family and friends, and create your own Christmas traditions with the accordion.

A Christmas Tradition: A Celebration with the Accordion (Mel Bay Presents)

One of the truly great things about the accordion is its extreme versatility. Other instruments envy its ability to transform from an intimate solo performer to the mightiest of orchestras contained in one player. The accordion can be as delicate as a single violin, and switch instantly into a full symphonic section of strings, brass and winds. Contained in this collection is a wonderful variety of classical favorites (as well as some original compositions specifically for the accordion) that showcase everything the accordion can do. You'll find operatic melodies, tunes you once played at the piano, art songs, and dazzling themes from well-known concertos. The book contains music written over the course of three centuries, from Rossini to Dahl. The Classical Tradition is destined to become a necessary addition to every accordionist's library!

The Classical Tradition: Classical Favorites for Accordion Solo

See the best price to sell, buy, or rent books by Dahl, Gary. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dahl, Gary

See the best price to sell, buy, or rent books by Dahl, Gary. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising For Dummies

Advertising For Dummies

Mel Bay Clifton Chenier: King of Zydeco

15 Louisiana Cajun Classics for Piano Accordion

Tex-Mex Conjunto Classics for Accordion

Mel Bay Italian Songs & Arias for Accordion

Mel Bay Chenier, Clifton: King of Zydeco (Book/CD Set)

Master Accordion Scale Book With Jazz Scale Studies

A Christmas Tradition: A Celebration with the Accordion (Mel Bay Presents)

The Classical Tradition: Classical Favorites for Accordion Solo