A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet. Showing how advertising became the engine of capitalism that directed political destinies and even influenced international conflicts and military victories by means of propaganda, this references pays special attention to the ways in which the cosmetic advertising industry became a dominant driving force in Western culture. Eighty beautiful, full color reproductions of ads, taken from the Library of Historic Advertising, are also included in this fascinating look at the history of how cosmetics have been sold.

All Made Up: 100 Years of Cosmetics Advertising (Popular culture)

Business & Money

Dade, Penny

Marketing & Sales

Libri Publishing

<p>An exploration of the rich iconography of alcohol advertising, this analysis investigates the changing patterns of consumption of the 20th-century drinker. The most famous and evocative advertising campaigns are revisited, alongside many lesser known but equally fascinating images, as the book examines the influence of advertising on social behavior. From Guinness to Smirnoff each chapter in this unique study covers a decade of the 20th century up to the beginning of the 21st century, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements.</p>

Drink Talking: 100 Years of Alcohol Advertising (Popular culture)

Industries

Middlesex University Press

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