Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Daddario, Gina

Business & Money

Praeger

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

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Books by Daddario, Gina

See the best price to sell, buy, or rent books by Daddario, Gina. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games