This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

The Law Firm Associate's Guide to Personal Marketing and Selling Skills

Business & Money

MacDonagh, Catherine Alman

Cuzzone, Beth Marie

Management & Leadership

American Bar Association]

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

The Law Firm Associate's Guide to Personal Marketing and Selling Skills--Trainer's Manual

There is an unspoken understanding that when a client retains counsel, the attorney will be competent and will meet the client's needs. But in today's day and age, competence and deliverables by themselves are not enough to make a firm stand out in the marketplace. So how do you differentiate yourself from the competition? Simple: You do everything you can to make sure that your client has a positive experience working with you. A client service interview is a particularly effective way to gain insight into how effectively your firm is creating a positive client experience and learn what your firm could do to make clients' experience even better. Speaking directly with the source can open up a world of possibility and help a law firm stand out from the rest. This step-by-step guide gives you all the tools you'll need to incorporate client service interviews into your firm's client relationship management strategy.

The Law Firm Client Service Interview Playbook

Zwetchkenbaum, Jill

Legal Education

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Books by Cuzzone, Beth Marie