Involving Physicians in Product Line Marketing: Healthcare Executive's Guide to Marketing Clinical Services

Politics & Social Sciences

Koch, Charles

Cunningham, Lynne

Social Sciences

Foundation of the Amer College

Integrating quality care and bottom-line performance Shows how to implement a system that addresses the patient's need for communication and caring while simultaneously integrating the physician's concern for high-quality, clinical care. Presents the author's extensive, nationwide study into the relationship between patient satisfaction and exposure to malpractice litigation. Based on the first quantitative study of its kind, this book demonstrates the link between patients' feelings about their care and the hospital's bottom-line performance.

The Quality Connection in Health Care: Integrating Patient Satisfaction and Risk Management (JOSSEY BASS/AHA PRESS SERIES)

Health, Fitness & Dieting

Jossey-Bass

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Books by Cunningham, Lynne