'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________­­­­­­­­­­­­­­­­­­­­­­­ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Business & Money

Cunningham, Jane

Management & Leadership

Penguin Business

A comprehensive guide to looking great at any age. 
 Beauty products' excessive advertising and outlandish promises stretch the rational limits of what cosmetics can actually do. 101 Beauty Tips is a reminder that beauty and wellness do not come from ajar, but from a balance of good nutrition, exercise and relaxation. And this comprehensive book shows how to achieve that balance. 
 101 Beauty Tips is an informative guide to the newest alternative beauty and health treatments as well as the latest advances in traditional products. The author takes an approach that women will find user-friendly and convenient. She discusses the best in cosmetology advances and provides tips on everything from exfoliation, hair styling and eye shadow, to cellulite, posture, essential oils and reflexology. Highlights include:
<ul>
<li>Nutrition for healthier hair</li> <li>Gels and serums, and how to use them</li> <li>Applying makeup for face shape</li> <li>Minimizing wrinkles</li> <li>Achieving the right combination of fats, vitamins and minerals</li> <li>Understanding food cravings</li> <li>Exercising on the go</li> <li>Sleep hygiene</li> <li>Fake tans that save the skin.</li> </ul>
 There are illustrations and sidebars throughout. With dozens of ideas that women can apply daily, plus how-to photographs and clear instructions, 101 Beauty Tips is an indispensable guide.

101 Beauty Tips: The Modern Woman's Complete Guide to Looking and Feeling Great

Health, Fitness & Dieting

Beauty, Grooming, & Style

Firefly Books

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.

Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing

Roberts, Philippa

Cyan Communications

Why is it that some companies and brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands, and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up the successful gender-free brand and the opportunities it presents.

The Daring Book for Boys in Business: Solving the Problem of Marketing to Women

Business Culture

LID Publishing

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Books by Cunningham, Jane