The craft of copywriting: How to write great copy that sells

<p>Copywriting is a craft, and one that you can certainly learn. Take it from the author - Alastair Crompton - who's made an illustrious career out of twenty-five years in the advertising business. Fully illustrated with numerous examples of top-notch advertising, THE CRAFT OF COPYWRITING is probably the best teacher a young copywriter could ever have. but its value isn't restricted to those who sit behind computer screens. Everyone in advertising - clients, accounty executives, marketing and product managers, even business students - will find it a fascinating, behind-the-scenes account of a multi-billion dollar activity - the making of ads that sell.</p>

Crompton, Alastair

PRENTICE/HALL

1st edition 1985 Who Dares large paperback fine book In stock shipped from our UK warehouse

Man Who Drew Tomorrow: How Frank Hampson Created "Dan Dare", the World's Best Comic Strip

Vince, Alan

Who Dares Publishing

See the best price to sell, buy, or rent books by Crompton, Alastair. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Crompton, Alastair

See the best price to sell, buy, or rent books by Crompton, Alastair. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The craft of copywriting: How to write great copy that sells

The craft of copywriting: How to write great copy that sells

Man Who Drew Tomorrow: How Frank Hampson Created "Dan Dare", the World's Best Comic Strip