"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (mcgraw-hill International Editions)

Business & Money

CRAVENS

Marketing & Sales

McGraw-Hill Professional

"Strategic Marketing" examines the key issues and variables in selecting a strategy. It emphasizes marketing strategy that incorporates business strategy issues. Emphasis on services as well as products is expanded in the fourth edition. The book is designed around a marketing planning approach with a clear emphasis on how to do strategic analysis and planning. Three fourths of the cases are new to the fourth edition plus there are many significant changes, additions and new examples.

Strategic Marketing (The Irwin Series in Marketing)

Reference

Richard D.Irwin

STRAT MKT MGT IM/3.50: Pack

McGraw-Hill Education - Europe

Strat Mkt IM

Instructor's Manual: Im Strat Market Management Cases

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Books by CRAVENS