Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations

Visual Selling: Capture the Eye and the Customer Will Follow

Business & Money

LeRoux, Paul

Corwin, Margaret A.

Marketing & Sales

wiley

Uniform street-naming and property-numbering systems enable residents to find addresses quickly and easily. This PAS classic is a comprehensive guide to establishing or revising street-naming and house-numbering systems. It shows how to number individual properties; suggests ways to implement a new numbering system; reviews the legal aspects of street naming and numbering; and discusses systems suitable for larger jurisdictions such as rural and metropolitan areas or even entire states. The appendices provide sample ordinances and subdivision regulations.

Street-Naming and Property-Numbering Systems

Arts & Photography

Architecture

APA Planning Advisory Service

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Books by Corwin, Margaret A.