An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication)

Politics & Social Sciences

Dominick,Joseph R

Sherman, Barry L.

Copeland, Gary

Social Sciences

Mcgraw-Hill College

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw-Hill Series in Mass Communication)

Humor & Entertainment

Copeland, Garya

Dominick, Jodeph R.

Movies

Critical Questions is a unique collection of original essays about the practice of media and rhetorical critics. Eighteen practicing critics offer insightful discussion of how the critical questions are formed that guide their research, and how the writing and publishing processes can alter and shape those questions. Critical Questions places these issues in their historical context and offers guidelines for beginning critics

Critical Questions: Invention, Creativity, and the Criticism of Discourse and Media

Blair, Carole

Nothstine, William

McGraw–Hill Education

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Negative Political Advertising: Coming of Age (Routledge Communication Series)

Business & Money

Johnson-Cartee, Karen S.

Marketing & Sales

Routledge

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Books by Copeland, Gary