Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.

International Business (5th Edition)

Business & Money

Rugman, Alan M.

Collinson, Simon

International

Pearson

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

International Business (6th Edition)

Pearson Education Canada

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in. Pearson, the world’s learning company. Additional resources to accompany the book are available at go.pearson.com/uk/he/resources. Pearson, the world's learning company. This new edition Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna. New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies. A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation. The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war. Part 1: THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 An Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 Multinational Enterprises, Innovation and Competitiveness Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part 3: INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organising Strategy Chapter 10 Corporate Strategy and National Competitiveness Part 4: FUNCTIONAL AREA STRATEGIES Chapter 11 Production Strategy Chapter 12 Marketing Strategy Chapter 13 Human Resource Management Strategy Chapter 14 Political Risk and Negotiation Strategy Chapter 15 International Financial Management Part 5: REGIONAL STRATEGIES Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Glossary

Collinson: International Business p8

Rugman, Alan

Narula, Rajneesh

Pearson Education Limited

International Business

Qamar, Amir

Harlow, United Kingdom : Pearson

International Business: With Student Access Kit

Financial Times Management

International Business, 4/e Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e

Pearson College Div

This book is your indispensable guide to cutting-edge CSS development—all you need to work your way up to CSS professional. While CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll.

CSS Mastery: Advanced Web Standards Solutions

Computers & Technology

COLLISON, SIMON

Budd, Andy

Moll, Cameron

Web Development & Design

friends of ED

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