Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement? The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including: *the categorization of different kinds of speech afforded different levels of First Amendment protection; *court-created tests for laws and regulations of speech; and *non content-based restrictions on speech and expression. {Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.} This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.

Advertising and Public Relations Law (Routledge Communication Series)

Business & Money

Moore, Roy L.

Collins, Erik L.

Farrar, Ronald T.

Marketing & Sales

Routledge

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: <ul>
<li>overviews and synopses for each chapter </li> <li>extended excerpts from major court decisions</li> <li>appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations</li> <li>online materials for instructors.</li> </ul>
The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Maye, Carmen

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: <ul>
<li>A new chapter on Internet-related laws affecting advertising and public relations speech.</li> <li>History and background of major legal theories affecting professional communicators.</li> <li>Extended excerpts from major court decisions.</li> <li>Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.</li> <li>Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.</li> </ul>
The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Humor & Entertainment

See the best price to sell, buy, or rent books by Collins, Erik L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Collins, Erik L.

See the best price to sell, buy, or rent books by Collins, Erik L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising and Public Relations Law (Routledge Communication Series)

Advertising and Public Relations Law (Routledge Communication Series)

Advertising and Public Relations Law (Routledge Communication Series)

Advertising and Public Relations Law (Routledge Communication Series)