Management Strategy: Achieving Sustained Competitive Advantage, 2e, by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Management Strategy: Achieving Sustained Competitive Advantage

Business & Money

Marcus,Alfred

Cohen, Anne

Management & Leadership

McGraw=Hill

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage The Third Edition of Management Strategy is for readers from the classroom to the boardroom. It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization's competitive edge in today's dynamic, and often uncertain, global business climate. It guides the reader to a superior understanding of the strategic context of the organization - the foundation of devising winning moves. It also contains numerous examples of strategies in action, detailed discussions of successful (versus failed) strategies, and the latest methods for devising and implementing moves that will greatly increase the odds of a firm's success over the long term.

See the best price to sell, buy, or rent books by Cohen, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cohen, Anne

See the best price to sell, buy, or rent books by Cohen, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage