<p>This is a teacher's edition of the Glencoe textbook. I received it as a gift, but have never used it.</p>

Teacher's Wraparound Edition: Twe Intro to Business

Business & Money

Clow

Management & Leadership

McGraw-Hill Education - Europe

<p>2003 Glencoe Introduction to Business -- ExamView Pro Test Generator (CD) ***ISBN-13: 9780078275081</p>

Assessment Binder introduction to Business

Marketing & Sales

The Quest Of Industrial Peace

William MacCallum

Market Research Principles 3e

JAMES

Marketing Essentials 7e Bwpb

Lascu

Marketing Essentials 7e Llf

INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATIONS3ED

NEW AGE INTERNATIONAL (P) LTD India

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Key Features: Presents a variety of real-world cases: Cases were chosen from around the world from small and large corporations and include household names such as Ruth's Chris, Dove s Campaign for Real Beauty, and Kraft Foods. Includes a majority of very recent cases: Many cases are from 2009 or later, and include Twitter, Walmart Puerto Rico, Best Buy, and Ultimate Fighting Championships. Provides an introductory review of the topic area of each chapter prior to the set of cases: This makes the book an ideal stand-alone text for courses using a case-only approach, as well as a useful supplement to any core textbook. Includes questions after each case: Helping students to think critically about the material, the questions can be used to generate classroom discussion. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook for instructors who want to more clearly connect theory and practice to actual cases.

Cases in Marketing Management

Sage Publications

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Books by Clow