Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included. A valuable professional resource for working designers and an indispensable training tool for graphic design students, A Typographic Workbook features: * A historical overview of type and typographic technologies * In-depth explanations of the formal qualities of different typefaces * Skill-building exercises and projects to sharpen your skills * Quizzes and review questions that help you gauge your progress * An overview of computer terms and principles

A Typographic Workbook: A Primer to History, Techniques, and Artistry

Arts & Photography

Clair, Kate

Graphic Design

wiley

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Busic-Snyder, Cynthia

See the best price to sell, buy, or rent books by Clair, Kate. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Clair, Kate

See the best price to sell, buy, or rent books by Clair, Kate. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Typographic Workbook: A Primer to History, Techniques, and Artistry

A Typographic Workbook: A Primer to History, Techniques, and Artistry