The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: <ul> <li>Reciprocation</li> <li>Commitment and Consistency</li> <li>Social Proof&nbsp;</li> <li>Liking&nbsp;</li> <li>Authority</li> <li>Scarcity</li> <li>Unity, the newest principle for this edition</li> </ul> Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.

Influence, New and Expanded: The Psychology of Persuasion

Cialdini PhD, Robert B

Reference

Harper Business

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. 
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.\nYou’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.\nCialdini’s Principles of Persuasion: 
Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition 
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Business & Money

Business Culture

Influence, New and Expanded UK: The Psychology of Persuasion

Influence: The Psychology of Persuasion

The widely adopted, now classic book on influence and persuasion a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini the seminal expert in the field of influence and persuasion explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You ll learn the six universal principles of influence and how to use them to become a skilled persuader and, just as importantly, how to defend yourself against dishonest influence attempts:
<ol>
<li>
Reciprocation: The internal pull to repay what another person has provided us.</li>
<li>
Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li>
<li>
Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li>
<li>
Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li>
<li>
Authority: We are more likely to say yes to others who are authorities, who carry greater knowledge, experience or expertise.</li>
<li>
Scarcity: We want more of what is less available or dwindling in availability.</li>
</ol>
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini s 35 years of evidence-based, peer-reviewed scientific research as well as by a three-year field study on what moves people to change behavior Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Marketing & Sales

Influence Lib/E: The Psychology of Persuasion

Harpercollins

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

See the best price to sell, buy, or rent books by Cialdini PhD, Robert B. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cialdini PhD, Robert B

See the best price to sell, buy, or rent books by Cialdini PhD, Robert B. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded UK: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence Lib/E: The Psychology of Persuasion

Influence: The Psychology of Persuasion