The Internet is changing everything. If you think this is an exaggeration then you have not read The Digital Estate. T%he past was static. The present is interactive. The past was local. The present is global. The past was money. The future is E-cash. The past was power and position. The future is skill and daring.

The Digital Estate (Strategies for Competing and Thriving in a Networked World)

Business & Money

Chuck Martin

Business Development & Entrepreneurship

McGraw-Hill Companies

Net Future

Mcgraw-Hill (Tx)

Net Future: The 7 Cybertrends That Will Drive Your Business Create New Wealth and Define Your Future

Management & Leadership

McGraw=Hill

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Max-E-Marketing in the Net Future: Seven Imperatives for Outsmarting the Competition in the Battle for Internet-Age Supremacy

Stan Rapp

Marketing & Sales

Based on more than two years of surveys of more than 2,000 senior executives and managers, Tough Management may be one of the most important and practical business books of our time. Bestselling author, weekly columnist, and sought-after speaker Chuck Martin has tapped into his research firm's vast network of business connections to discover that 80 percent of executives and managers are experiencing increased levels of work stress. On the bright side, Martin has found that tough times have brought out the best in the world's most successful leaders and managers. And now, in his groundbreaking new book, he offers a refreshing bottom-line approach to what really matters in today's difficult market--and what really works in today's demanding workplace. The seven skills every manager should know: 1. Focus on Results 2. Force the Hard Decisions 3. Communicate Clearly 4. Remain Flexible 5. Prove Your Value to the Company 6.

Tough Management: The 7 Ways To Make Tough Decisions Easier, Deliver The Numbers, And Grow Business In Good Times And Bad

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Books by Chuck Martin