<p>Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital" (the concept that particular positions in networks can confer particular benefits), and reviews research on consumer, intra-organizational, and inter-organizational networks.</p>

Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Christophe Van den Bulte and Stefan Wuyts

Marketing Science Institute

See the best price to sell, buy, or rent books by Christophe Van den Bulte and Stefan Wuyts. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Christophe Van den Bulte and Stefan Wuyts

See the best price to sell, buy, or rent books by Christophe Van den Bulte and Stefan Wuyts. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)