We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations. This book helps readers to comprehend―and act on―the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.

Embedded Sustainability: The Next Big Competitive Advantage

Business & Money

Chris Laszlo

Nadya Zhexembayeva

Economics

Stanford University Press

Finance, Investment, and Sustainability explores how a green economy can be created and sustained-using "sustainability" in both the environmental and financial senses of the word.

Finance and Investment for Sustainability

Berkshire Publishing Group

Business Strategies and Management for Sustainability, a Berkshire Essential, explores how a green economy can be created and sustained. Its well-known authors look at the sustainability of business in both the environmental and financial senses of the word. Articles are designed and written for the nonexpert reader, covering topics such as green gross domestic product, "greenwashing," risk management, and the economics of renewable energy and "going local." An article on corporate social responsibility (CSR)-and what some hail as its more realistic successor, CSR 2.0-assesses the ways in which we can make a measurable difference in how business is conducted.

Business Strategies and Management for Sustainability (Berkshire Essentials)

Berkshire Pub Group

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Books by Chris Laszlo