The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

Marketing Management: An Asian Perspective (2nd Edition)

Business & Money

PHILIP KOTLER

Chin Tiong Tan

Swee Hoon Ang

Siew Meng Leong

Management & Leadership

Pearson

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. 
The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: <ul>
<li>Unique insights into Chinese bus iness strategy, including its origins and influencing factors;</li> <li>Insightful perspectives on the evolution of China’s market and business environments;</li> <li>Incisive analysis of Eastern and Western strategic decision-making styles and how they differ;</li> <li>Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them;</li> <li>Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.</li> </ul>

The Chinese Tao of Business: The Logic of Successful Business Strategy

George T. Haley

Usha C. V. Haley

Economics

wiley

Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. 
The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: <ul>
<li> The sources and characteristics of Overseas Chinese management </li> <li> Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s </li> <li> Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena </li> <li> The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them </li> <li> The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews </li> <li> The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia </li> </ul>
New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.

New Asian Emperors: The Business Strategies of the Overseas Chinese

Asian Financial Statement Analysis: Detecting Financial Irregularities

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Books by Chin Tiong Tan