Problems in Marketing: Applying Key Concepts and Techniques

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. 
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.

Business & Money

Moutinho, Luiz A M

Chien, Charles S

Economics

Sage Publications Ltd.

See the best price to sell, buy, or rent books by Chien, Charles S. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Chien, Charles S

See the best price to sell, buy, or rent books by Chien, Charles S. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Problems in Marketing: Applying Key Concepts and Techniques

Problems in Marketing: Applying Key Concepts and Techniques