A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

Luxury Brand Management: A World of Privilege

Business & Money

Chevalier, Michel

Mazzalovo, Gérald

Industries

wiley

A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.

Luxury China: Market Opportunities and Potential

Lu, Pierre Xiao

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon―the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. <ul>
<li>Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience</li> <li>Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale</li> <li>Covers the management essentials―distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success</li> </ul>
Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support

Gutsatz, Michel

Society, Manners and Politics in the United States; Being a Series of Letters on North America

History

Americas

Wentworth Press

Society Manners and Politics in the United States: Letters on North America

Economics

Lenox Hill Pub

Politique Europeenne (French Edition)

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Politique Europeenne (1832) (French Edition)

Literature & Fiction

Literary

Kessinger Publishing

Kessinger Pub

On the Probable Fall in the Value of Gold

World

BiblioLife

France, Mexico, and the Confederate States

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Books by Chevalier, Michel