Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.

The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time

Business & Money

Cheng, Victor

Marketing & Sales

Innovation Press

Studies show that the average person sees 3,000 ads a day. Truth is, they ignore these ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and brochures. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless assets. CEOs and marketing executives must transform their company's image, becoming the industry experts that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. You must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. Bookmercial Marketing shows you how.

Bookmercial Marketing: Why Books Replace Brochures In The Credibility Age

What separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth. The big secret to growth isn't getting your strategic planning, sales, marketing, R&amp;D, operations, or human resources right. The big "secret" is getting them all right at the same time. Optimize any one functional area for growth, and you get modest growth. Do it all at once, and you get a multiplier effect that triggers rapid growth. In Extreme Revenue Growth, you'll discover how.

Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry

In Case Interview Secrets, you'll discover step-by-step instructions on how to dominate what many consider to be the most complex, most difficult, and most intimidating corporate job interview in the world—the infamous case interview. Victor Cheng, a former McKinsey management consultant, reveals his proven, insider's method for acing the case interview. Having personally secured job offers from McKinsey, Bain &amp; Company, Monitor, L.E.K, Oliver Wyman, and A.T. Kearney, he has also been a McKinsey case interviewer—providing you with a hands-on, real-world perspective on what it really takes to land job offers.
Cheng’s protégées work in all the major strategy management consulting firms, including McKinsey, The Boston Consulting Group, Bain &amp; Company, Monitor Company, A.T. Kearny, Oliver Wyman, L.E.K, Roland Berger, Accenture, and Deloitte, as well as in the strategic planning departments of numerous Fortune 500 companies. Whether you’re an undergraduate, MBA, PhD, or experienced-hire applicant candidate, you’ll discover:
<ul>
<li>What case interviewers really say about you behind closed doors but wouldn’t dare tell you—until now</li>
<li>The subtle yet specific performance differences that separate those who get management consulting offers from those who don’t</li>
<li>The 10 biggest mistakes candidates make in case interviews (and how to avoid them)</li>
<li>The 3 specific things interviewers expect in the first 5 minutes of a case that often decide the outcome on the spot</li>
<li>An insider’s take on what interviewers really look for and why—and how to give them what they want</li>
</ul>

Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

Job Hunting & Careers

China between Peace and War: Mao, Chiang and the Americans, 1945-1947

History

Asia

ANU Press

See the best price to sell, buy, or rent books by Cheng, Victor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cheng, Victor

See the best price to sell, buy, or rent books by Cheng, Victor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time

Bookmercial Marketing: Why Books Replace Brochures In The Credibility Age

Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry

Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

China between Peace and War: Mao, Chiang and the Americans, 1945-1947