The Cold Start Problem: How to Start and Scale Network Effects

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and&nbsp;on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.&nbsp; The Cold Start Problem&nbsp;reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Business & Money

Chen, Andrew

Job Hunting & Careers

Harper Business

El problema de arrancar en frío: Cómo lanzar y escalar efectos de red

Libros de Cabecera

This book examines the art and ritual of flagellant confraternities in Italy from the fourteenth to the seventeenth centuries. Meeting regularly to beat themselves with whips, members of these confraternities concentrated on the suffering of Christ in the most extreme and committed way, and the images around them provided visual prompts of the Passion and the model suffering body. This study presents new findings related to a variety of artworks including altarpieces, banners, wall paintings, illuminated manuscripts, and paintings for the condemned, many from outside the Florence-Rome-Venice triangle.

Flagellant Confraternities and Italian Art, 1260-1610: Ritual and Experience (Visual and Material Culture, 1300-1700)

Arts & Photography

History & Criticism

Amsterdam University Press

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Books by Chen, Andrew