Recognizing the increasingly limited amount of classroom time available for today's curricula filled with online and hybrid courses, Marketing For All the Marbles Every day -- or Marketing FAME for short - was carefully engineered as a book that students will read (and enjoy!) without excessive prodding. While accentuating the dynamic, colorful and sometimes amusing nature of marketing, Marketing FAME simultaneously engages, informs, challenges and inspires readers. Marketing FAME is an affordable annual series that may be used as an ancillary book in both introductory and advanced courses across the marketing curriculum. Its reader-friendly example-anchored content reinforces and extends the relevance of important concepts, principles, practices and insights while engaging students with its succinct, real-world and occasionally humorous presentation style. Marketing FAME has been characterized as a "daily planner with marketing-relevant content" -- an average of about 300 words of content for each day of the year. Content is meaningfully linked to the corresponding day of the year -- high-lighting the events and people that have shaped marketing practice. Featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers' awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice - sometimes reinforcing and sometimes challenging conventional wisdom. The 2017 edition is organized into daily doses of stand-alone stories distributed across 365 days - a total of 732 stories representing countless marketing- and business-relevant topics involving 720 individuals, 683 organizations and brands, 48 US states and 59 countries. A detailed index with more than 6,000 entries is included. Learn more: www.MarketingMarbles.com

Marketing For All the Marbles Every day: People and events shaping the continuing evolution of marketing practice

Business & Money

CHARLES L. MARTIN

Marketing & Sales

CIBER Publications

Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and entertaining presentation style. Marketing FAME may be characterized as a "daily planner with marketing-relevant content." The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date - content that high-lights the events and people that have shaped marketing practice. Featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers' awareness of marketing opportunity that arise through the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice - sometimes reinforcing and sometimes challenging conventional wisdom. The 2018 edition is organized into all-new daily doses of stand-alone stories distributed across 365 days - a total of 743 stories representing countless marketing- and business-relevant topics, 754 individuals, 594 organizations and brands, 49 US states and 102 countries. More than 98 percent of the content for 2018 is new to the series, so readers already familiar with earlier editions will find the 2018 edition to be a new reading adventure. Overwhelmingly, readers contend that Marketing FAME represents a unique and entertaining reading experience that is informative, interesting and relevant. Samples of content plus readers' evaluative comments and ratings may be found on the publisher's website, www.MarketingMarbles.com.

Marketing For All the Marbles Every day: People and events shaping the continuing evolution of marketing practice, 2018 edition

Written by award-winning author and the PIR Professor of Marketing at WSU, Charles L. Martin, the 2019 Perennial Edition of Marketing For All the Marbles Every day (or Marketing FAME, for short) is a daily planner with intriguing, informative and valuable content for everyone interested in learning more about the multi-faceted and fascinating field of marketing. As a perennial planner, Marketing FAME is flexible and may be used daily in 2019, 2020, 2021 or in any future year(s). Designed with marketing professionals and aspiring marketing professionals in mind, Marketing FAME's extensive content is written to be informative, yet with a creative, engaging, thought-provoking, sometimes inspirational and occasionally humorous flair not typically found in traditional business books. Following in the footsteps of the 2017 and award-winning 2018 editions, the content of the 2019 edition is almost entirely new - featuring 422 stand-alone sections representing 447 individuals, 405 organizations and brands, 42 U.S. states, 45 countries and a countless number of topics - all found in the super-detailed index that includes more than 7,000 entries. Organized in short daily doses for each day of the year, with each day's content linked to the same calendar date in recent or not-so-recent history, Marketing FAME promises to open readers' eyes regarding both present-day and historical people and events that have shaped the practice of marketing. Moreover, the content's daily calendar tie-ins prompt readers to recognize the uniqueness of every day of the year and what windows of marketing opportunity may be particularly open on each date - thus helping marketers to time their marketing efforts with communications, promotions and programs that resonate with calendar-led buyers. Additional information about Marketing FAME plus free access to numerous sample excerpts and the super-detailed index may be found on the book series' resource support website, www.MarketingMarbles.com

Marketing For All the Marbles Every day, 2019 Perennial Edition

Employee-generated ideas can be a company's greatest competitive advantage. Now supervisors, managers, and business owners can learn how to benefit from employee suggestions. This book explains how to encourage employees to submit their improvement ideas, monitor submissions, evaluate suggestions, communicate results, and establish a reward program. How to overcome negativity, apathy, fear, and other attitudes that hinder improvement is also discussed. Other covered topics include how to get a steady flow of improvement ideas from employees, how to encourage employees to actively think about and search for improvement ideas, and much more.

Employee Suggestion Systems: Boosting Productivity and Profits

Robert L. Bassford

Management & Leadership

Crisp Publications

Inicie Su Propio Negocio (Spanish Edition)

Economics

EDITORIAL IBEROAMERICA

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Books by CHARLES L. MARTIN