This textbook helps students and professionals make the connection between their business and the consumer of that business.

Marketing Leadership in Hospitality: Foundations and Practices (Hospitality, Travel & Tourism)

Business & Money

Lewis, Robert C.

Chambers, Richard E.

Chacko, Harsha E.

Marketing & Sales

Van Nostrand-Reinhold

<p>Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.</p>

Marketing Leadership in Hospitality: Foundations and Practices

Industries

wiley

Travel

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Books by Chambers, Richard E.