Explores the role of television, radio, periodicals and movies in influencing behavior

Using the Mass Media: Communication Problems in American Society

Politics & Social Sciences

Chaffee, Steven H.

Social Sciences

McGraw=Hill

This study compares the ever-changing cultural values of contemporary China and the contemporary United States. Surveying 2000-Shanghi area residents and villagers as well as 2500 US citizens, the authors examine to what extent there has been a loss of "traditional" values in the United States. The book looks at value systems in both cultures associated with family relationships, kinship ties, male-female relationships, and general interpersonal relationships - the fundamental social relationships comprising the social fabric of a society. The authors conclude that although both societies have experienced changes in this century, they have followed quite different paths. In exploring the extent to which this process has differed, the authors address the following questions: what traditional Confucian values persist in China after 40 years of communist indoctrination and the recent "invasion" of Western culture? How are fundamental human relationships viewed in the United States? How do these two societies differ today, both in adherence to traditional values and in the dynamics of value change? These and many more issues are explored.\nFrom the Back Cover\nThis fascinating study is the first to compare the dynamic and ever-changing cultural values of contemporary China and the contemporary United States. Surveying 2,000 Shanghai-area residents and villagers as well as 2,500 U.S. citizens from all points of the compass, the authors examine the extent to which traditional Confucian values have persisted in China despite massive governmental attempts to obliterate them and, similarly, the extent to which there has been a loss of "traditional" values in the United States. The result is a sophisticated yet readable account of the value systems of two complex and powerful national cultures. The book looks at value systems in both cultures associated with family and kinship ties, male-female relationships, and general interpersonal relationships - the fundamental relationships comprising the social fabric of a society. The authors conclude that although both societies have experienced changes in this century, they have followed quite different paths. In exploring how this process has differed, the authors address the following questions: What traditional Confucian values persist in China after forty years of communist indoctrination and the recent "invasion" of Western culture? How are fundamental human relationships viewed in the United States? How do these two societies differ today, both in adherence to traditional values and in the dynamics of value change? These and many more issues are explored in this unusual study.

To See Ourselves: Comparing Traditional Chinese And American Values

Chu, Godwin C.

Ju, Yanan

Pan, Zhongdang

Routledge

To See Ourselves

Political Communication: Issues and Strategies for Research (SAGE Series in Communication Research)

Sage Publications, Inc.

Explication (Communication Concepts)

The first volume in a series devoted to concepts in the study of communication, this is a book mainly about thinking, concerned with the disciplined use of words, with observation of human behaviour and especially with the connection between the two. Concepts establish the linkage between common communication percepts and theories, which communication scientists and critics build and test. Through examples, much is also revealed here about a number of substantive concepts in the field of communication.

This fascinating study is the first to compare the dynamic and ever-changing cultural values of contemporary China and the contemporary United States. Surveying 2,000 Shanghai-area residents and villagers as well as 2,500 U.S. citizens from all points of the compass, the authors examine the extent to which traditional Confucian values have persisted in China despite massive governmental attempts to obliterate them and, similarly, the extent to which there has been a loss of "traditional" values in the United States. The result is a sophisticated yet readable account of the value systems of two complex and powerful national cultures.The book looks at value systems in both cultures associated with family and kinship ties, male-female relationships, and general interpersonal relationships - the fundamental relationships comprising the social fabric of a society. The authors conclude that although both societies have experienced changes in this century, they have followed quite different paths. In exploring how this process has differed, the authors address the following questions: What traditional Confucian values persist in China after forty years of communist indoctrination and the recent "invasion" of Western culture? How are fundamental human relationships viewed in the United States? How do these two societies differ today, both in adherence to traditional values and in the dynamics of value change? These and many more issues are explored in this unusual study.

Business & Money

Industries

Westview Press

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