International Business The New Realities (instructors Review Copy)

KNIGHT

CAVUSGIL

Riesenberger

American Stories: A History of the United States Combined Volume, 5th

Pearson Rental

International Business: The New Realities, 6th [Rental Edition]

<p>For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.</p>

Advances in International Marketing (Advances in International Marketing, 4)

Business & Money

International

Emerald Publishing Limited

<p>This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers include: multiple regression; factor analysis; conjoint analysis; and t-tests. The papers come from diverse theoretical perspectives including game theory, industrial organization, and power and conflict management, as well as from cultural and ecological perspectives. The text is not limited to issues associated with the Asia Pacific region, although many of the papers focus on this growing region. It is divided into four sections. Papers in the first section examine corporate strategy in an international context, reflecting the continued dynamism of global markets. Part 2 includes papers that examine issues in global distribution and the marketing of services. International advertising is the focus of the third section. Part 4 consists of papers that make methodological contributions to the international marketing literature.</p>

Marketing in Asia Pacific and Beyond (Advances in Industrial and Labor Relations, 7)

International Business, 3 Ed

Pearson.India

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