Praise for Outpacing the Competition Patent-Based Business Strategy "Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&amp;D environments where companies are partners, customers, and competitors at the same time." –Marshall Phelps, Corporate Vice President for IP Policy &amp; Strategy, Microsoft "Robert Cantrell's book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights."–Bradley J. Olson, Esq., patent attorney, Washington, DC "Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone's business strategy arsenal." –Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC "Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kinds—the low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today." –José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation

Outpacing the Competition: Patent-Based Business Strategy

Business & Money

Cantrell, Robert L.

Management & Leadership

wiley

Understanding Sun Tzu on the Art of War is both a source and an interpretation of Sun Tzu's Art of War written to clarify Sun Tzu's philosophies on war without compromising the subtlety of thought needed to master them. Readers of this book, from across professional disciplines, will find key advice on leadership, advantage, and how to proficiently overcome adversaries.

Understanding Sun Tzu On The Art Of War

History

Giles. Lionel

Military

Center For Advantage

The Sales Strategy Fundamentals is a card set of winning sales strategies designed to sharpen the selling skills of any professional with a product or idea to sell. It is also a playing card deck made from casino grade card stock. The Sales Strategy Fundamentals makes sales training easy, fun, and as rigorous as you want it to be. 

The Sales Strategy Fundamentals: Better Sales Performance Right Now

Marketing & Sales

Attack your enemy where he is unprepared, appear where he does not expect you.

Art Of War Sun Tzu Strategy Card Deck: Attack your enemy where he is unprepared, appear where he does not expect you

Reference

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Books by Cantrell, Robert L.