In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of women in the developing world who, with help from the non-profit organization CARE, have capitalized on personal and professional opportunities, contributed to their communities, influenced their physical environment, and overcome discrimination on the road to establishing self-sufficiency and building strong lives and strong businesses Structured around these five principles CARE's mission statement, Leading with Care expertly bridges inspiring stories of human endeavor with straight-up business lessons that all of us can apply to our work and organizations. Featuring interviews with top female executives at American companies who devote their own time and resources to CARE, we see just how much we can learn when it comes to growth, opportunity, and community. Each section ends with a discussion and specific questions that will help you integrate the lessons in your own life. In an ever-shifting world, CARE's message is timeless. Its practical approach to building businesses and self-sufficiency, in any economy, in any nation, gives us all hope and the power to create our own secure futures.

Leading with Care: How Women Around the World Are Inspiring Businesses, Empowering Communities, and Creating Opportunity

Business & Money

Cantando, Mary

Management & Leadership

Jossey-Bass

Nine Lives offers a candid look into the hearts and minds of nine extraordinary women business owners from around the country. 
There is Judy Rosenberg who, on a perpetual diet, grew up with a gnawing, aching sense of deprivation. The cookies she coveted, the cakes she savored—all seemed just out of reach. So what did Judy do when she grew up? She started a chain of bakeries driven by her pure appreciation for that which is self-indulgent and beautiful. 
And there is Rebecca Boenigk, the CEO of the only woman-owned business ever to trade on NASDAQ who found that the quarterly numbers "dance" wasn’t to her liking and bought her company back from the public market. 
"The stories the women told were awe inspiring, funny, mind boggling . . . and sometimes painful," Cantando wrote in the preface. "There were tough moments when the women opened up about still-raw details of their past … Yet, time and again, these brave women said that they were willing to swallow their discomfort if other women could learn from or be inspired by their struggles."

Nine Lives: Stories of Women Business Owners Landing on Their Feet

Zuckerman, Laurie

Business Development & Entrepreneurship

Cantando & Associates

Whether you already own a business or are planning to start one, The Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women’s business expert Mary Cantando shows you how to harness often-overlooked resources—certification, referrals, and mentorship—and achieve lasting rewards by learning the lessons of top women entrepreneurs.The women featured, all owners of multimillion-dollar (and billion-dollar) companies, each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to:• Position your business for breakthroughs• Differentiate your business from others in the same market niche• Leverage certification to reach companies eager to do business with woman-owned enterprises • Network to develop powerful alliances, partners, and mentors• Enhance your business success by maintaining a positive attitude, remaining healthy, and managing stressAlthough millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman’s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.

The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business

Kaplan Publishing

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Books by Cantando, Mary