When it was originally published, Hybrid Cultures was foundational to Latin American cultural studies.  This now-classic work features a new introduction in which Nestor Garcia Canclini calls for a cultural politics to contain the damaging effects of globalization and responds to relevant theoretical developments over the past decade.Garcia Canclini questions whether Latin America can compete in a global marketplace without losing its cultural identity.  He moves with ease from the ideas of Gramsci and Foucault to economic analysis, from appraisals of the exchanges between Octavio Paz and Jorge Luis Borges to Chicano film and grafitti.  Hybrid Cultures at once clarifies the development of democratic institutions in Latin America and reveals that the most destructive ideological trends are still going strong.

Hybrid Cultures: Strategies for Entering and Leaving Modernity

Politics & Social Sciences

García Canclini, Néstor

Canclini, Néstor Gárcia

Social Sciences

Univ of Minnesota Pr

Social Theory/Latin American Studies 
Translated and with an Introduction by George Yúdice 
An essential analysis of the ways consumerism and globalization intersect with political power. 
In Consumers and Citizens, Nestor García Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens-and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship. 
García Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Rather, the postmodern citizen-consumer inhabits a transterritorial and multilingual space, structured more along the lines of markets than states. Defining this space, García Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions. 
Néstor García Canclini is the author of Hybrid Cultures (Minnesota, 1995), the original Spanish edition of which won the 1992 Premio Iberoamericano. He is director of the Program of Studies on Urban Culture at the Universidad Autónoma Metropolitana in Mexico City. 
George Yúdice teaches in the American Studies Program and in the Department of Spanish and Portuguese at New York University.

Consumers and Citizens: Globalization and Multicultural Conflicts

Univ. of Minnesota Press

Como interpretar los actuales conflictos latinoamericanos entre las tradiciones que aun no se han ido modernidad que no acaba de llegar? En este libro original y sugerente, Nestor Garcia Canclini confronta los debates teoricos acerca de lo moderno y lo posmoderno con estudios sobre los usos populares del arte culto y de los medios masivos. Se analizan comparativamente la forma en que los museos, lso politicos y el mercado ritualizan las tradiciones, los comportamientos de Octavio Paz y Jorge Luis Borges ante la television, el humor con que las historietas y los GRAFITTI registran los cruces interculturales generados por las migraciones masivas y las nuevas tecnologias. Para entender estas culturas hibridas, el autor propone la utilizacion combinada de las diciplinas que las analizan por separado: La antropologia con la sociologia, la historia del arte y los estudios comunicacionales.

Culturas Hibridas

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