A must-read guide for small business owners navigating a critical turning point: when you either level up or give up. It's never been easier to start a business--and it's never been harder to scale it. Half of new businesses in America don't make it past five years. Stacey Abrams and Lara Hodgson want to help today's entrepreneurs beat the odds by revealing the unseen tethers that keep small businesses from growing and thriving. &nbsp; Drawing on firsthand experience starting and scaling multiple companies over nearly two decades,&nbsp;Now® cofounders&nbsp;Abrams and Hodgson crystallize their hard-won advice into a single how-to, got-to guide for small business owners. In Level Up, they share intense behind-the-scenes stories of building their own&nbsp;businesses, as well as actionable, get-it-done principles for founders looking to propel their ventures forward. &nbsp; This is straight talk from the trenches on real issues like hiring, identifying a revenue strategy, recognizing when growth is a trap, and managing cash flow, from a duo that's been there. Abrams and Hodgson also elevate and share the experiences of other successful founders including, Jules Pieri of The Grommet, Alisa Clark of Glory Professional Services, and Sheila Jordan of Knowledge Architects. &nbsp; New businesses started by entrepreneurs drive net new job growth. Yet, for the last four decades, startups have increasingly struggled to overcome a system of red tape and barriers to capital and commerce. As a new generation of founders launches a flurry of firms in&nbsp;the&nbsp;wake of&nbsp;the pandemic recession, Abrams and Hodgson offer key insights and support to help entrepreneurs&nbsp;break free and get to the next level.&nbsp;

Level Up: Rise Above the Hidden Forces Holding Your Business Back

Business & Money

Cabot, Heather

Abrams, Stacey

Hodgson, Lara

Finance

Portfolio

Meet the women who haven't asked for permission from Silicon Valley to chase their dreams. They are going for it -- building the next generation of tech start-ups, investing in each other's ventures, crushing male hacker stereotypes and rallying women and girls everywhere to join the digital revolution. Geek Girl Rising isn't about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce readers to the fearless female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that's changing the way we live, work and connect to each other. Readers will meet Debbie Sterling, inventor of GoldieBlox, the first engineering toy for girls, which topples the notion that only boys can build. They'll get a peek inside YouTube sensation Michelle Phan's ipsy studios, where she is grooming the next generation of digital video stars while leading her own mega e-commerce beauty business. They will sit down with Tracy Chou, former lead software developer at Pinterest, whose public urging in 2013 helped push Silicon Valley tech giants to reveal the tiny number of women in their ranks, propelling the "women in tech" conversation to front pages. They will tour the headquarters of The Muse, the hottest career site for millennials and meet its intrepid CEO, Kathryn Minshew, who stared down sexism while raising millions of dollars to fund the company she co-founded. And they will journey around the country to meet a new crop of female investors, including Theresia Gouw and Kathryn Finney, who are infusing women-led tech start-ups with much needed capital. These women are the rebels proving that a female point of view matters in the age of technology and can rock big returns. At a time when women hold 26% of computing jobs in the U.S. and make up a tiny fraction of the entrepreneurs launching new tech companies, their stories shine a light on new role models who prove that in the fast-moving innovation economy, there is a place for anyone who has a big idea and the passion to build it.

Geek Girl Rising: Inside the Sisterhood Shaking Up Tech

Walravens, Samantha Parent

Industries

St.Martin's Press

In Geek Girl Rising, Heather Cabot and Samantha Walravens invite women everywhere to join the digital revolution and create the future! "I don’t know much about tech, but I do know that these pioneer women are pretty dope. Geek Girl Rising gives a much needed voice to the fearless women paving an important path in the tech world, while forming a lasting sisterhood along the way.” - Kelly Ripa
Meet the women who aren’t asking permission from Silicon Valley to chase their dreams. They are going for it―building cutting-edge tech startups, investing in each other’s ventures, crushing male hacker stereotypes and rallying the next generation of women in tech. With a nod to tech trailblazers like Sheryl Sandberg and Marissa Mayer, Geek Girl Rising introduces readers to the fearless female founders, technologists, and innovators fighting at a grassroots level for an ownership stake in the revolution that’s changing the way we live, work and connect. Readers will meet Debbie Sterling, inventor of GoldieBlox, the first engineering toy for girls, which topples the notion that only boys can build; peek inside the glamorous world of YouTube pioneer Michelle Phan; and tour the headquarters of The Muse, the hottest career site for millennials, led by intrepid co-founder and CEO, Kathryn Minshew. Amid the rising chorus of women speaking out against sexism in technology, media, entertainment and politics, Geek Girl Rising’s message of female solidarity and empowerment is more urgent than ever. Now in paperback, with a new afterword that takes readers inside 2017’s national conversation on sexual harassment, the #MeToo movement, and what’s ahead for women in tech.

Walravens, Samantha

St. Martin's: Griffin

"The inside scoop on how marijuana landed on Main Street . . . and why it's coming soon to a city near you."-Katie Couric From gleaming dispensaries stocked with elegantly wrapped edibles to the array of CBD lotions and oils for sale at your local drugstore to tastemaker Martha Stewart cooking up marijuana munchies on prime-time television, one thing is clear- Pot has fully shed its stoner image. In this deeply reported journey into the new world of legal cannabis, award-winningreporter Heather Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star's own brand of bud; to California wine country, where chefs and vintners are ushering in a new age of elevated dining; on wild adventures with marijuana mogul Beth Stavola, for whom fending off shady characters is just another day at the office; and to rural Canada to meet the Willy Wonka of Weed. Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot's book explores the confluence of social, economic, and political forces that have brought marijuana into the mainstream. Among them, outrage over the racial injustice of U.S. drug laws, the booming self-care industry catering to stressed-out professionals and busy parents in search of better sleep and more sex, seniors clamoring for natural alternatives to opioids to manage their aches and pains, and tens of millions of investor dollars fueling a frenetic "green rush" mentality. The story of an astonishing rebranding,The New Chardonnayexplores how a plant that was once the subject of multimillion-dollar public service announcements came to spark new culinary trends; inspire new uses for health, beauty, and wellness; and generate hundreds of thousands of jobs and untold tax revenue-all while remaining federally illegal in America.

The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream

Crown Currency

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Books by Cabot, Heather