Content Rules

Ann Handley

C.C. Chapman

John Wiley&Sons

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

wiley

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. <ul> <li>Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others</li> <li>Leverage social media and social tools to get your content and ideas distributed as widely as possible</li> <li>Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy</li> <li>Write in a way that powerfully communicates your service, product, or message across various Web mediums</li> <li>Boost your online presence and engage with customers and prospects like never before with Content Rules.</li> </ul>

Work hard, be kind, and amazing things will happen.Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life and interviews of successful individuals across several industries, this audiobook demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this book details how to begin the self-improvement journey.-Explains how to cope with the situation you are currently in, and how to make the most of it until you can break free-Shares exercises and practices that can help define your goals and how to set realistic tasks to reach them-Helps you to navigate the seas of doubters and obstacles to get to where you want to be-Ensures that you help others, once you have reached your goalsEach of us has different goals in life, but everyone wants to succeed—and have as much fun as possible along the way. Amazing Things Will Happen shows how to get on this path to success.

Amazing Things Will Happen

Business & Money

Business Culture

BRILLIANCE AUDIO ^

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Books by C.C. Chapman