<p>566 pages; included: Introduction to Sales FOrce, The Personal Selling Prcess, Directing Sales Force Operations, etc</p>

Management of a Sales Force (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business & Money

Stanton, William J.

Buskirk, Richard

Spiro, Rosanna L.

Management & Leadership

Richard D.Irwin

<p>Planning and Growing a Business Venture, offers a practical, hands-on approach to entrepreneurship and leads students through the process of writing either a feasibility plan or a business plan. With over 400 pages of information, examples, and exercises, this text covers such topics as identifying business opportunities and concept development to market penetration and financial statements. In addition to traditional topics, this book expands your students' horizons through coverage of emerging entrepreneurial topics such as e-commerce, international business opportunities, market analysis, business planning and resources.</p>

PLANNING+GROWING A BUSINESS VE

Ewing Kauffman Foundation

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