Management of Organizational Culture as a Stabilizer of Changes

No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today's enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.

El Emary, Ibrahiem M. M.

Brzozowska, Anna

Bubel, Dagmara

Reference

CRC-Press

Sustainability in Project Management: A Functional Approach

This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted. 
The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach. 
The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.

Business & Money

Pabian, Arnold

Pabian, Barbara

Economics

Organisation Management in the Digital Economy: Globalization Challenges

Nekrasenko, Larysa

Business Culture

Project Management in Small and Medium-Sized Enterprises

Dyduch, Wojciech

Pabian, Aleksander

Dziedzic, Agnieszka

Computers & Technology

Auerbach Publications

Offers a balanced blend of theory and practice of development economics for renewable energy implementation. Presents a case study of how Poland is working toward their energy transition, and provides other examples and recent statistical data from other European Union countries. Analyzes the legal and systemic conditions supporting the development of renewable energy systems and offers direction on the potential for the green development of the civic energy sector.

Management of Civic Energy and the Green Transformation: A Case Study of Poland

Science & Math

Maśloch, Piotr

Maśloch, Grzegorz

Technology

Managing Customer Relationships Using Customer Care Techniques

Brzeziński, Stanisław

In today's global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.Key Features: - In-depth analysis of the CRM concept in the context of international business.- Discussion on the evolution of the CRM idea over the years.- Introduction to integrated customer relationship management systems in global enterprises.- Analysis of the impact of social media on CRM.- Practical insights on measuring the effectiveness of customer care activities.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

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