Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: <ul>
<li>Model creation, validity testing, and interpretation</li> <li>Effective communication of findings</li> <li>Available tools, both paid and open-source</li> <li>Data selection, transformation, and evaluation</li> </ul>
Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

Data Mining For Dummies

Computers & Technology

Brown, Meta S.

Databases & Big Data

For Dummies

Over 60 practical recipes to achieve better results using the experts' methods for data mining Overview <ul>
<li>Go beyond mere insight and build models than you can deploy in the day to day running of your business</li> </ul>
<ul>
<li>Save time and effort while getting more value from your data than ever before</li> </ul>
<ul>
<li>Loaded with detailed step-by-step examples that show you exactly how it’s done by the best in the business</li> </ul>
In Detail IBM SPSS Modeler is a data mining workbench that enables you to explore data, identify important relationships that you can leverage, and build predictive models quickly allowing your organization to base its decisions on hard data not hunches or guesswork. IBM SPSS Modeler Cookbook takes you beyond the basics and shares the tips, the timesavers, and the workarounds that experts use to increase productivity and extract maximum value from data. The authors of this book are among the very best of these exponents, gurus who, in their brilliant and imaginative use of the tool, have pushed back the boundaries of applied analytics. By reading this book, you are learning from practitioners who have helped define the state of the art. Follow the industry standard data mining process, gaining new skills at each stage, from loading data to integrating results into everyday business practices. Get a handle on the most efficient ways of extracting data from your own sources, preparing it for exploration and modeling. Master the best methods for building models that will perform well in the workplace. Go beyond the basics and get the full power of your data mining workbench with this practical guide. What you will learn from this book <ul>
<li>Use and understand the industry standard CRISP_DM process for data mining.</li> </ul>
<ul>
<li>Assemble data simply, quickly, and correctly using the full power of extraction, transformation, and loading (ETL) tools.</li> </ul>
<ul>
<li>Control the amount of time you spend organizing and formatting your data.</li> </ul>
<ul>
<li>Develop predictive models that stand up to the demands of real-life applications.</li> </ul>
<ul>
<li>Take your modeling to the next level beyond default settings and learn the tips that the experts use.</li> </ul>
<ul>
<li>Learn why the best model is not always the most accurate one.</li> </ul>
<ul>
<li>Master deployment techniques that put your discoveries to work making the most of your business’ most critical resources.</li> </ul>
<ul>
<li>Challenge yourself with scripting for ultimate control and automation - it’s easier than you think!</li> </ul>
Approach This is a practical cookbook with intermediate-advanced recipes for SPSS Modeler data analysts. It is loaded with step-by-step examples explaining the process followed by the experts. Who this book is for If you have had some hands-on experience with IBM SPSS Modeler and now want to go deeper and take more control over your data mining process, this is the guide for you. It is ideal for practitioners who want to break into advanced analytics.

IBM SPSS Modeler Cookbook: Over 60 Practical Recipes to Achieve Better Results Using the Experts' Methods for Data Mining

McCormick, Keith

Abbott, Dean

Khabaza, Tom

Mutchler, Scott R.

Programming

Packt Pub Ltd

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