12 Ways to Improve the Customer Experience for Restaurants, Hotels, and Airlines
Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The book focuses on the 12 ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.Praise for Purple Goldfish Service Edition:“This book is a direct challenge and opportunity for you. After reading this book, you’ll know definitively as to whether you want to do business as you always have or if you’re going to take the necessary action to connect to the hearts and minds of consumers. If you make the right choice of differentiating by adding value to your customer’s experience, the question ultimately becomes, “What’s our Purple Goldfish?” I hope that you choose wisely! — DEE ANN TURNER, VP OF CORPORATE TALENT AT CHICK-FIL-A AND BEST-SELLING AUTHOR OF IT’S MY PLEASURE: THE IMPACT OF EXTRAORDINARY TALENT AND A COMPELLING CULTURE
“I often remind myself what a wonderful opportunity it is to serve other people. In today’s business landscape, we have no choice but to make a difference in the people’s lives that we serve. When we commit to genuinely serving others; the stories that our guests tell about us will be the catalyst for our growth. Purple Goldfish will show you exactly how to do this.” — JOHN RIVERS, FOUNDER OF 4RIVERS SMOKEHOUSE AND BEST-SELLING AUTHOR OF THE SOUTHERN COWBOY COOKBOOK
“Purple Goldfish: Service Edition is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! I just hope my competition doesn’t find this book.” — CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S CYCLES AND AUTHOR OF REINVENTING THE WHEEL: THE SCIENCE OF CREATING LIFETIME CUSTOMERS

Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers (Purple Goldfish 1.0, 2.0 and Special Editions)

Business & Money

Phelps, Stan

Briz, Brooks

Industries

9 INCH Marketing

Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. <ul>
<li>Position yourself wisely in a crowded and rapidly growing field</li> <li>Be active on key social sites</li> <li>Write a winning resume that gets your foot in the door</li> <li>Create a social media position in any company</li> </ul>
Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

Getting a Social Media Job For Dummies

Rose, David

Job Hunting & Careers

For Dummies

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