Communication in the Digital Age

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Business & Money

Bridgepoint Education Inc

Roger Desmond

Skills

Kendall/Hunt Publishing

CLICK HERE to Purchase Immediate Access to the eBook and accompanying Maple TA material. You will receive access to this content via email.

Politics & Social Sciences

University Of Arizona Global Campus

Social Sciences

Building relationships with customers is vital in today’s world.
Principles of Marketing and Personal Selling presents a picture of the development and present status of current marketing and professional selling systems. Introducing marketing and selling information within an innovative framework, the program helps students understand how to build relationships, create value, and gain loyal customers.
Students examine this contemporary influence, learn the major concepts necessary to gain a fundamental understanding of both marketing and sales processes, and analyze the various essential functions that must be performed to create interactive communities of consumers as well as the types of institutions performing them.

Principles of Marketing and Personal Selling

Miguel Sahagun

Marketing & Sales

Building relationships with customers is vital in today’s world.
Principles of Marketing and Personal Selling presents a picture of the development and present status of current marketing and professional selling systems. Introducing marketing and selling information within an innovative framework, the program helps students understand how to build relationships, create value, and gain loyal customers.
Students examine this contemporary influence, learn the major concepts necessary to gain a fundamental understanding of both marketing and sales processes, and analyze the various essential functions that must be performed to create interactive communities of consumers as well as the types of institutions performing them.

Principles of Accounting, Volume I

University of Arizona Global Campus - Publisher

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